How Krafthaus Used Krafthaus to Decide Krafthaus’s Pricing Model

When we started building Krafthaus, we had a simple question with high downstream impact: how should Krafthaus charge for decision analyses?

Instead of guessing, we ran the same structured decision workflow we sell to users.

The decision question

What pricing model should Krafthaus use for decision analyses?

• Used for high-stakes product and revenue decisions.
• Early users are mostly founders and product operators.
• The model should encourage repeat usage, not hesitation.
• Buying should remain simple under pressure.

Options considered

1) Subscription only

Example: $99/month for 5 decisions, $299/month for 15 decisions.

Tradeoff: predictable revenue, but users can start rationing decisions.

2) Pay per decision

Example: $100 per decision analysis.

Tradeoff: clear value exchange, but payment friction each time.

3) Decision credits

Example: 5 credits for $450, 10 credits for $850.

Tradeoff: lower usage friction and better repeat behavior, with slightly more pricing complexity.

Evidence and call

We compared usage patterns in similar categories (API usage, telecom-style bundles, and SaaS capacity plans). The consistent pattern was simple: prepaid capacity reduces hesitation and increases repeat usage.

Final call: launch with a hybrid structure. $100 single decision plus credit bundles (5 for $450, 10 for $850).

Why this matters

The core KPI for Krafthaus is decisions per active company per month. Pricing should reinforce the behavior we want: “Run this through Krafthaus.”

Meta point

This pricing model was decided using Krafthaus itself. That is intentional. The product should be able to handle our own high-leverage decisions before it asks anyone else to trust it.